Almost a century after its founder started designing automobiles, Porsche is still going strong and that’s the result of a premier cure for a mid-life crisis similar to Harley - Davidson. Porsche’s lineup includes four model lines: the Boxster, the 911 models, the Cayenne SUV, and the Carrera GT. And if these vehicles are too expensive, Porsche also offers watches, luggage, and tennis rackets bearing its name. Descendants of the founding family still control the company and these days it has enlarged its area by offering consulting services to other companies involved in auto and furniture manufacturing, mechanical and electronic engineering, and construction.

Over the years, Porsche transformed itself from serious money-loser into one of the most profitable car companies in the world, all this while other car manufactures toil over cash incentives, market share and strategies for the Chinese market. Porsche has constantly rolled out new products and despite the costs and risks is has quadrupled its annual unit sales in just under a decade. The most recent debuts are the Boxster and the Cayenne. And so far, the key of their success seems to be the long product life cycles and the company intends to maintain this strategy.

It`s hard to say exactly which is the beginning of Porsche story. It could be in 1950, when the famous Max Hoffman introduced the Porsche 356 to the United States. Or in 1948 when the first automobile to bear the name Porsche was introduced. But in order to understand Porsche’s heritage and its philosophy we need to go back to 1875, when, in September, at the home of a tinsmith in the Bohemian village of Haffersdorf, a son was born. His name was Ferdinand Porsche.
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Unofficially, the Porsche Carrera GT is a racecar, a racecar built for the street. What makes it a racecar is not necessarily the huge power produced by its V10 engine or the carbon fiber construction that keeps everything very lightweight – although these features surely make it a fast car. It’s more the sum of its parts that make this car worth every bit of its $440,000 price tag.
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